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You have some social media accounts, you are active on them, and you even have some followers. That’s great! Social media has become one of the most important players in digital marketing – if not the most important player.
But is what you are doing working, or have your efforts failed to produce results?
Are you engaging with the right audience, or are you wasting time on the wrong platforms?
Is your content accomplishing your goals, or is it failing to convert?
Businesses that approach social media blindly – that is, not measuring if what they are doing is working – wind up putting their resources (i.e., time and money) in the wrong places. With the right social media analytics tools, businesses can monitor, analyze, and report their social media marketing performance, and then refine their strategy so they direct resources to the right places.
The Importance of Social Media Analytics Tools
To put it in the simplest terms, if you know what you are doing right on social media, you can do more of it or build on it. If you know what you are doing wrong, you can identify the problem and look for opportunities to improve or redistribute your efforts.
Without those insights, you have no way of knowing if you are wasting time and money that you could devote to other aspects of your business. Social media marketing software like PropheSee gives you insights that help you make decisions to better drive your social media platforms:
- Assess engagement with different content formats to decide which drives the most engagement, traffic, or sales.
- Identify trending hashtags, topics, and keywords so you can create content that engages and captures users.
- Track your audience’s behavior to gain insights into their preferences and needs so you can meet them.
- Learn what days or times your audience engages with your posts so you can strategically time them.
- Keep an eye on your competitors (ad spending, audience engagement, and more) so you can stay a step ahead of them.
- Measure your social reach and create benchmarks to evaluate future success.
- Track conversions and other goals to decide if your strategy is working.
Social Media Marketing Tools Make Data Analysis Simple
It’s great to have data on how your social platforms are performing, but if you don’t know how to analyze and interpret that data, you won’t know how to implement the right changes. This is why having powerful social media marketing tools is so important.
PropheSee gathers all of your data from across your social accounts, utilizing our proprietary grading methodologies to help you measure your performance against your competitors.
Our analysis tools also include:
- Engagement measurement and prediction
- Conversion tracking
- Audience tracking
- Link tracking
These tools allow you organize all your data to take the most effective actions for growing your brand.
The visual reports available through PropheSee – charts, graphs, tables, and more – aid in interpreting and communicating the data in a clear and efficient manner, whether you are saving the report for yourself or sharing it with your staff.
Prediction Engine for Social Media Channels
Finally, with PropheSee you get access to a single, intuitive dashboard that combines data from more than 25 marketing and social media channels into one single view, giving you a cohesive snapshot of your online marketing performance.
Our platform functions as a prediction engine that allows you to set targets for engagements and other metrics and understand what actions are likely to be most effective.
Our core social media channel analytics gives you unprecedented insight and options to strategically coordinate and maximize your marketing reach:
- Facebook: Schedule posts, track engagement, optimize posting & assess competitor posting and spending strategies.
- Twitter: Track hashtags, schedule tweets, organize & search mentions, spy on competitors and respond directly.
- Instagram: Track hashtags, schedule posts, organize & search content and evaluate audience engagement
- Snapchat: Evaluate audience engagement, track followers and optimize & improve performance
- YouTube: Analyze video metrics, monitor comments and optimize & improve performance
If you want to see for yourself how social media analytics can take your business to the next level, sign up for PropheSee today. We have social media analytics tools for any budget, ranging from our basic free tools to our powerful advanced tools. We can even customize PropheSee to meet your needs.
If you’d like to learn more about the PropheSee social media marketing software, give us a call at +91 9910319593 or email us at firstname.lastname@example.org.