The Delhi Elections 2015: Digital Roundup. – PropheSee

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The Delhi Elections 2015: Digital Roundup.


The Delhi Elections witnessed a landmark result this year with the Aam Aadmi Party’s (AAP) sweeping victory. PropheSee analyzed the digital landscape leading up to the elections and here are some key trends:

  1. The Bhartiya Janata Party’s (BJP) social media audience growth was nearly  double the total social media audience growth (Facebook, Twitter & YouTube) compared to the AAP.
  2. In terms of content strategy, The BJP also shared the most engaging election related social media content compared to the AAP or the Indian National Congress (INC).
  3. The HashTag Ballot represents the hashtag mentions for each party from February 6th – 8th, 2015. These dates represent the day before, of & after polling.
    1. In terms of the total hashtag mentions, we looked at the top 4 most used hashtags by each party on Twitter from Feb 6th – Feb 8th, 2015. AAP tracked first with over 3 Lakh mentions, outperforming total BJP hashtag mentions by nearly 3.6 times & total INC hashtag mentions by  120 times.
    2. In terms of the top performing political party-specific hashtags, #VoteForJhaddu (AAP) ranked first with 1.5 Lakh mentions#AbKiBaarBediSarkaar (BJP) tracked second with 86K mentions – 1.74 times fewer mentions compared to AAP. #CongressKiDilli tracked third with 2.7K mentions – 55.56 times fewer mentions compared to AAP’s top performing hashtag.








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